A finished film still needs
a release plan
Seven things every platform expects before your title goes live. Most first-time deliveries fail on two or three of them.
SCOPE
• Release Ready is a consultant and delivery coordinator, not an aggregator, distributor, or platform.
• You keep all rights to your film, and we don't take a percentage of your revenue.
• Platform and third-party costs (aggregator fees, encoding, etc.) are separate from our fee.
• We help you prepare for and navigate platform submission; we don't guarantee acceptance, since that decision always belongs to the platform.
File Prep
Every platform has its own delivery spec. We help you conform assets correctly the first time, so you avoid the weeks-long rejection and redelivery cycle.
Platform Strategy
AVOD, SVOD, TVOD: we help you understand what each one means for your film and build a release plan that makes sense for your goals.
Marketing Assets
Key art and trailers face strict platform requirements too. We help you review sizing, safe areas, and formats so your assets are platform-ready before delivery.
Theatrical & Events
A theatrical run or live screening can build buzz and boost your digital release. We connect you with booking and event partners to get your film in front of audiences.
International Reach
Localization opens up audiences beyond your home market. We help you plan for subtitles and international metadata from the start.
Legal Readiness
E&O insurance, chain of title, and clearances, organized and accounted for before a platform or partner ever asks to see them.
Distribution Access
Most platforms require an aggregator or distributor relationship, not direct submission. We help you understand which path fits your film and evaluate the options.
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ABOUT
15 years inside the distribution machine.
I've spent 15 years doing exactly what we help you do, from inside real distribution companies, not a consultant who read about it. Fifteen years managing end-to-end delivery across every major platform and monetization window, for more than 100 films.
Stephen Reilly
FOUNDER
Director of Content Operations at Utopia, Gunpowder & Sky and FilmBuff. 15 years managing distribution for 100+ films from filmmaker onboarding through platform delivery, DCP creation, and international localization.
SELECTED CREDITS
DELIVERED AT UTOPIA, GUNPOWDER & SKY AND FILMBUFF · END-TO-END DELIVERY
Four ways to work together.
Choose the level of support that fits where you are in the process. Flat fees per title or per service. No retainer, no revenue share, no rights taken.
SERVICES
END TO END
Full Delivery Management
$3,500
The whole delivery managed
and coordinated for you.
MOST FILMMAKERS START HERE
Delivery Audit
Know exactly what you have,
what's missing, and what to fix.
$1,000
Release strategy & Marketing
PARTNER SERVICE
Campaign planning and TVOD
launch, through a trusted
partner.
Scoped
PARTNER SERVICE
Theatrical Events &
Booking
Scoped
Screenings and theatrical runs,
through a trusted partner.
TIER 1 • BEST FOR MOST FILMMAKERS
Delivery Audit
$1,000
per title
WHO IT'S FOR
WHAT'S INCLUDED
WHAT YOU RECEIVE
TURNAROUND
Filmmakers delivering to TVOD, AVOD, or SVOD for the first time; anyone rejected once who wants to get it right; distributors and agents without in-house QC
A clear, written picture of exactly what you have, what's missing, and what to fix before you submit.
Feature file review, trailer review, caption file review, metadata review, platform spec check, legal doc checklist (completeness only, not legal advice), written action plan and QC report
5 business days, starting once all required materials are received together.
* If materials arrive in stages, the clock starts when the final item arrives. See FAQ for details.
Filmmakers who've just been picked up or are self-distributing and want a professional managing the delivery process end-to-end; anyone previously rejected who doesn't want a repeat; producers without dedicated delivery ops staff.
Your delivery process fully managed and coordinated: specs interpreted, assets organized, your post house directed, platform communication handled and, if the title is accepted, confirmed go-live, with nothing falling through the cracks.
Everything in the Delivery Audit, plus deliverables list and asset organization guidance, metadata authoring for every target platform, coordination with your post house/delivery vendor on QC (including redelivery direction if flagged), direct liaison with each platform and, if the title is accepted, confirmed go-live. Covers up to 3 platforms; additional platforms $500 each.
* I manage and direct delivery; your post house performs the technical work. I work with platform relationships you already have and don’t make introductions. Platform review and go-live timing are set by each platform.
See FAQ for full timeline terms.
TIER 2 • END TO END
Full Delivery Management
$3,500
per title
WHO IT'S FOR
WHAT YOU RECEIVE
WHAT'S INCLUDED
TURNAROUND
10-15 business days, from receipt of all required materials to a submission-ready delivery package per platform (includes the 5-day Delivery Audit).
TIER 3 • PARTNER SERVICE
TIER 4 • PARTNER SERVICE
Film Release Strategy & Marketing
Theatrical Events & Booking
Release Ready works with a trusted partner who specializes in exactly this. Please refer to the Partner Services section below for more info.
Release Ready works with a trusted partner who specializes in exactly this. Please refer to the Partner Services section below for more info.
NOT SURE WHICH ONE
Haven't chosen a release path? Start with Strategy.
Have a delivery route and need someone to manage the process? Choose Delivery Management.
Have a delivery destination but need your materials checked? Choose the Audit.
Want your film on the big screen or in front of a live audience? Ask about Theatrical Booking & Events.
DIVISION OF LABOR
Who does what
Release Ready, your distributor or aggregator, and your post house each own a different part of the delivery. Here is the split.
Two specialists, introduced directly
For marketing and theatrical, Release Ready brings in people who do only that. You work with them directly, on their terms.
THEATRICAL EVENTS & BOOKING
Kyle Greenberg
Teddy Duvall
RELEASE STRATEGY & MARKETING
Kyle Greenberg is a film distributor, filmmaker, and artist who helped launch Utopia and Circle Collective, after leading theatrical marketing and distribution at Gunpowder & Sky. He has distributed more than 150 feature films over the last dozen years, working with filmmakers including Gaspar Noé, Errol Morris, Kristoffer Borgli, Emma Seligman, and Lena Dunham.
All aspects of film marketing and distribution including, but not limited to: windowing, theatrical and festival booking, digital release strategy, physical media, merchandising, Sales and Pay 1, Creative Development, Publicity and Grassroots Marketing, advertising/paid media and beyond.
Who is this For?
Filmmakers and rights holders who need a go-to market plan for their film in theaters (arthouse or chain theaters) and non-theatrical venues along with advice for theatrical into digital release windows, theatrical release expenses or P&A spending and more.
What result will I receive?
A written target roadmap that identifies a city (or cities) and corresponding theater(s) for potential theatrical booking depending on dates, talent, marketing and/or general budget.
What’s included?
A project intake call; review of the film and existing materials; audience and comparable-title assessment; recommendations for release timing, markets, messaging, partnerships and promoting channels; a written roadmap; and a follow-up call.
How long will it take?
Timeline set after reviewing the film and release goals.
What will it cost?
Scoped and quoted on a per-project basis.
Teddy Duvall is Vice President of Marketing & Promotions at Utopia Distribution & Circle Collective, with more than 15 years of experience in entertainment marketing, publicity, partnerships, and live events. His film campaign credits include Pavements, Red Rooms, Squaring the Circle: The Story of Hipgnosis, The Sweet East, Summer Tour, and HONEYJOON.
Independent film release positioning; limited theatrical and event marketing; filmmaker Q&As and community screenings; audience development; TVOD launch and platform marketing strategy; publicity, brand partnerships, and grassroots campaigns.
Who is this for?
Filmmakers and rights holders who need a practical plan for reaching an audience across theatrical events, TVOD, and later streaming windows.
What result will I receive?
A written release roadmap that identifies your core audiences, positioning, recommended campaign priorities, key dates, and the best uses of your available marketing budget.
What’s included?
A project intake call; review of the film and existing materials; audience and comparable-title assessment; recommendations for release timing, markets, messaging, partnerships, and promotional channels; a written roadmap; and a follow-up call.
How long will it take?
Timeline set after reviewing the film and release goals.
What will it cost?
Scoped and quoted on a per-project basis.
Who is this for?
Film teams preparing for a digital release who need to turn a platform launch into a coordinated consumer campaign.
What result will I receive?
A launch plan that connects the film’s audience, creative assets, press opportunities, partners, and promotional calendar to its digital availability.
What’s included?
Review of positioning, trailer, artwork, and storefront copy; a TVOD launch calendar; audience and channel recommendations; press and partner opportunities; and recommendations for carrying momentum into later release windows. This service covers release marketing strategy and campaign coordination; technical delivery is handled separately.
How long will it take?
Based on the launch date and agreed scope.
What will it cost?
Scoped and quoted on a per-project basis.
SCOPE
Release Ready makes the introduction with our service partners, but each consultant scopes, contracts, invoices, and manages their engagement independently.
Partner Services
Partner Services
Simple. Three Steps
HOW IT WORKS
We get to work
You share your materials. We audit, advise,
and guide you through everything that needs
to happen.
Book a free intro call
We talk through your film, where you are in the
process, and which service tier fits best.
You move forward
Audit complete, strategy in hand, or film
delivered and (if platform approved) goes live.
You walk away with a clear plan and the
problem solved.
STEP 01
STEP 02
STEP 03
Frequently asked questions
Not ready to work together yet? Start here.
FILMMAKER RESOURCES
Practical, ready-to-use resources for filmmakers who want to get organized before booking a service, or who just need the right template.
The Film Delivery Checklist Bundle
Master Metadata Template
The DIY Distribution Guide
$49
$59
$89
Everything to check before you submit:
universal pre-delivery requirements, platform-
by-platform specs (Amazon PVD, AVOD, TVOD),
captions, artwork, and the most common
rejection reasons, in one guide.
One master sheet covering the required
metadata fields across Amazon PVD, Tubi,
Kanopy, and Apple (via Deluxe), plus a
requirements matrix showing exactly what each platform needs.
The full walkthrough: what to know before you sign a deal, the post acquisition asset sprint, legal and rights basics, platform options explained honestly, the QC process, a realistic timeline, marketing basics, and the most common first-timer mistakes.